With the ability to self publish your own ebooks from anywhere in the world, it's little wonder that a number of people have decided to make their dreams of becoming authors come true. However, once you publish that eBook, you have to market it if you want to make sales. People don't just beat down a door to buy that book. Here are some things that you can keep in mind.
You Do Need a Website
Regardless of what service you are using to promote your eBook and distribute it, you need to have a website. The purpose of the website is to have all of the information about you and your books in one place. It does not have to be anything fancy, but it should be well developed and share the important bits of information about you.
Regardless of what service you are using to promote your eBook and distribute it, you need to have a website. The purpose of the website is to have all of the information about you and your books in one place. It does not have to be anything fancy, but it should be well developed and share the important bits of information about you.
Some of the best author websites can get quite elaborate like Stephen King's. But you don't have to go all out with book previews and a regularly updated blog. Create a website that maximizes on the keywords you're targeting with your eBooks. Include a bio and a page about the books you are writing. Then create a sales page that links to the website that's distributing your eBook. This way, if anyone searches for you on the Internet, they can find your website and find the information about your upcoming books and whether they can pick them up on Nook UK or Amazon Kindle or somewhere else.
The Best Way to Market a New eBook is in Another eBook
Your best marketing strategy is to build up a regular readership. This means that as soon as you release your first eBook, you should be making plans to release the next one. In fact, you should not even release that first one without the plans for the second one. This way, when your readers get to the last page, they can read the blurb for the next book. This is why many authors will make their first eBook available for free. It gives readers a chance to try out their work and get hooked on it without having to spend any money.
Your best marketing strategy is to build up a regular readership. This means that as soon as you release your first eBook, you should be making plans to release the next one. In fact, you should not even release that first one without the plans for the second one. This way, when your readers get to the last page, they can read the blurb for the next book. This is why many authors will make their first eBook available for free. It gives readers a chance to try out their work and get hooked on it without having to spend any money.
Avoid Paid Facebook and Twitter Ads
A number of self publishers advocate the use of paid Facebook and Twitter ads. While some of these may be effective if your book strikes the right demographic, most of the time you will just wind up with a big bill. Facebook and Twitter ads are generally ineffective. According to the Search Engine Journal, most of these ads have less than a 1.9 percent rate of return on Facebook, and less than.5 percent on Twitter. This means that you are getting very few click throughs. You can use Twitter and Facebook to promote your eBook. Just make sure that you offer regular posts and updates that will draw readers to your website and to the seller rather than relying on paid ads.
A number of self publishers advocate the use of paid Facebook and Twitter ads. While some of these may be effective if your book strikes the right demographic, most of the time you will just wind up with a big bill. Facebook and Twitter ads are generally ineffective. According to the Search Engine Journal, most of these ads have less than a 1.9 percent rate of return on Facebook, and less than.5 percent on Twitter. This means that you are getting very few click throughs. You can use Twitter and Facebook to promote your eBook. Just make sure that you offer regular posts and updates that will draw readers to your website and to the seller rather than relying on paid ads.
Join a Blog Circle
Blog circles and blog tours are ways that different special interest blog writers get together and write about topics they are passionate about. Fictions writers and publishers host a number of this. Often times, the blog circle will have a specific focus. For instance, Multicultural Fantasy hosted a 35-plus blog circle discussing the issues of racism in post 2000 fantasy fiction and science fiction. All of the writers contributed a post dealing with part of this issue, and the bloggers read one another's articles to participate in the discussion. Not only is this a great way to help establish your name, you will also get to meet other good writers and make strong networking connections.
Blog circles and blog tours are ways that different special interest blog writers get together and write about topics they are passionate about. Fictions writers and publishers host a number of this. Often times, the blog circle will have a specific focus. For instance, Multicultural Fantasy hosted a 35-plus blog circle discussing the issues of racism in post 2000 fantasy fiction and science fiction. All of the writers contributed a post dealing with part of this issue, and the bloggers read one another's articles to participate in the discussion. Not only is this a great way to help establish your name, you will also get to meet other good writers and make strong networking connections.
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