The market for the location based apps is soaring. These applications have the ability to provide information about the people nearby, access to video, photos and other digital content uploaded by the people around. In addition, businesses can upload deals and target their customers. These features are being foreseen as the opportunity for marketers to promote their business offerings.
The effective use of the Geo location based apps can help businesses to attract new customers, drive conversions and retain customers. The application with GPS and location-based services can arm marketers to reach customers with more precise and targeted content.
These applications are capable of augmenting the scope of the marketing campaigns. As per the current stats from the Banners and Rich Media, the advertisement investments based on this marketing model is expected to reach $883m in 2013, and will increase to $1207m by 2014.
Businesses can utilize the following tips to boost their location based marketing
It is of paramount importance for businesses to deliver value while targeting customers. Businesses must understand the fact that their business promotions are actually disturbing the customer. Though, people are willing to receive business promotions and ads, they prefer value content that addresses their need rather than spam. Careful analysis of the following things can benefit the business in the long run.
Analyze the potential of the app
Firstly, businesses must understand how the app works. On careful analysis of the functionality of the app, businesses can announce promotions via apps. Applications have the service that allows the user to leave notifications (tips) for friends to discover later. Become familiar with the application and accordingly target customers.
Analyze user behavior
Businesses must utilize the potential of the apps carefully. In the quest of targeting customers, they must ensure that their efforts do not backfire. The key to get messages right is to analyze the user behavior on the app and other sources to collect as much as information possible. Sending relevant information would inevitably lead to higher conversions.
Determine goals
Before teaming up with the location based apps, businesses need to determine goals to be achieved with this strategy. They must answer questions such as -
- Is the initiative meant to increase the customer base?
- Is the target limited to a particular product or service?
- Is the target audience new customers or the existing ones?
Invest efforts on implementing compelling promotions
Compelling promotions must be pushed forward and targeted towards a larger user base. Provide customers with an overview of schemes. Establish well-conceived promotions based on your goals and evaluate results. Avoid committing the mistake of promoting unwillingly or half-heartedly.
In addition to the above mentioned tips, businesses must also engage with customers, track everything, be prepared to adapt and avoid common pitfalls like, posting fake reviews, poorly designed ads and not monitoring the user activity.
The above mentioned tips can be successfully employed by businesses to support their marketing campaigns by using the location-based apps.
If you are planning to fuel your marketing campaigns with location based app, then explore Wekho app and utilize the potential of geo location apps to acquire, engage and retain customers.
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